Bir Bölgenin Destinasyon İmajı ve Sosyal Ağların Reklam için Etkin Kullanımı: İzmir Sığacık Örneği
Destination Image and Efficient Use of Social Networks for Advertising of a Region: İzmir Sigacik Example
Social networks have become a part of our daily lives. The number of contents increases with increasing number of social network users, creating a rich source of research data. Positioning strategies enable more efficient marketing of products, services or tourism areas. In addition, the image of a product over consumers have become important to activities such as marketing and increasing the number of customers. Furthermore, using social networks to promote the efficiency of marketing activities are significant to contemporary marketing strategies. This study was aimed at determining the destination image by utilizing Instagram posts of the Sigacik area located in Seferihisar, Izmir as the source of data. The study also aimed to identify the factors that acted on advertising efficiency for promoting Sigacik on social networks based on user and post data of users who shared images of the area on Instagram.
Editor: H. Kemal İlter, Ankara Yıldırım Beyazıt University, Turkey
Received: August 19, 2018, Accepted: October 18, 2018, Published: November 10, 2018
Copyright: © 2018 IMISC Koruyan, Karagöz. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.