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An Investigation of Online Shopping Habits of University Students: Gaziantep Province Case

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journal contribution
posted on 2019-01-13, 21:29 authored by Zafer Kılıç, Vildan Ateş


E-commerce is a big platform and customers from every age like shopping from different online shopping sites. Spending habits and the way of shopping preferences of the customer profiles are important to be scrutinized for the sake of online shopping and e-commerce sites. The aim of this study was to examine online shopping habits of online shoppers in Turkey. The participants were 560 undergraduate students studying in the fall semester of 2016-2017 academic year in three universities in Gaziantep. Questionnaire was used as a data collection tool. Chi-square, one-way ANOVA and Pearson product moment correlation analyzes were conducted using Statistical Package for the Social Science (SPSS 22.0) to analyze data. The statistical results revealed that online customers’ purchase preference were gender biased, and their lifestyles had an impact on online customers’ monthly spending amounts as well. There was a statistically significant positive relationship between the amount of time and money spent on the Internet. According to the results, students in Gaziantep use Trendyol, Hepsiburada and Alibaba for online shopping. The products that mostly bought by online customers were clothing, stationery products, online tickets and electronic devices. In conclusion, the findings are compared with related literature and suggestions for online shopping sites are presented.

Editor: H. Kemal İlter, Ankara Yıldırım Beyazıt University, Turkey
Received: August 19, 2018, Accepted: October 18, 2018, Published: November 10, 2018

Copyright: © 2018 IMISC Kılıç, Ateş. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.


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