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LINKEDIN for Recruitment: An Examination of Recruiters Use of “Apply” and “Easy Apply” Features

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posted on 2018-12-18, 21:49 authored by Birgul KutluBirgul Kutlu, Ala Rabea, Chioma Rita Udeozor

Abstract

LinkedIn is used by over 500 million people and has been found to be the most popular recruitment site used by Human Resource professionals for recruiting employees. LinkedIn has continued to evolve, improving users’ experiences and the platform’s interface. Recently, it was noticed that this networking site has more than one application method on job posts: ‘Easy Apply’ and ‘Apply’. This research examines why and for what purpose recruiters use either feature for recruitment. The findings showed that most recruiters prefer ‘Easy Apply’ for all recruitment on LinkedIn because of its ease of use. This study provides a preliminary foundation for understanding the use of LinkedIn by recruiters and job seekers.


Editor: H. Kemal İlter, Ankara Yıldırım Beyazıt University, Turkey

Received: August 19, 2018, Accepted: October 18, 2018, Published: November 10, 2018
Copyright: © 2018 IMISC Kutlu et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

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