A Comparative Stakeholder Analysis of ZESA

SWOT analysis is widely used in many organizations when devising their annual or quarterly strategic plans. However many of these analyses are done with one or two stakeholders overlooking the fact that multiple stakeholders are necessary in devising strategies that will bring value to all. The study used strategic management theory to test the assumption that different stakeholders would hold different perspectives in a S.W.O.T. analysis. Open ended questionnaires were distributed to participants and 8 responses were acquired from consumers, frontline staff and executives. The questionnaire was comprised of probe questions for the strengths, weaknesses, opportunities and threats of ZESA. Although there were a number of similarities in terms of themes, three different perspectives did stem from the study according to the three stakeholders’ responses. The study’s recommendations on theory, research and managers were discussed. As a result the work successfully demonstrated a working method of multi-stakeholder perspective to conduct S.W.O.T. analysis in a South African company that operates in electricity sector.

Editor: H. Kemal İlter, Ankara Yıldırım Beyazıt University, Turkey

Received: August 19, 2018, Accepted: October 18, 2018, Published: November 10, 2018
Copyright: © 2018 IMISC Dumbura, Medeni. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.